Five pages your business website needs
A customer visiting a coffee shop website usually has a small set of questions: what can I buy, where is the shop, and is it open? Build around those questions before choosing colours or writing a long introduction. Start with five pages that each answer a clear question.
Home: make the next step clear
Put the business name, what you sell and your location near the top. A neighbourhood coffee shop could write “Coffee and fresh pastries in Taman Desa.” Follow it with a real photograph and a clear next action, such as viewing the menu or finding the shop. Keep opening hours easy to find. Someone arriving from a social post should not have to guess whether they found the right business.
Products: answer questions before they arrive
Give each important product or service its own page. For a coffee subscription, explain the bag size, roast, collection arrangements and price. Use the same product name in the photograph caption and the page title. Describe what is included before adding a persuasive sentence. If customers must contact you to order, make that clear and link to the destination you actually use. A product page with a price does not itself process payments.
Location: help people reach the door
Write the full address as selectable text, with opening days, hours and a useful landmark. A photo of the entrance can be more helpful than another close photograph of a latte. Mention practical details you have checked, such as which entrance customers should use or where collections happen. Review this page before holidays. A beautiful page with last month's opening hours still sends a customer to a closed door.
About: show the people and the work
Explain who runs the business and why its approach matters to a customer. “We roast twice a week and date every bag” says more than “We are passionate about excellence.” Use real photographs and details you can stand behind. Keep your story short enough to read on a phone. Do not add invented customer quotes, awards or impressive numbers to fill an empty section.
Articles: publish something worth keeping
Start with a question you answer often. The coffee shop might explain how to store beans or choose a grind size. Give a useful answer, then link to the relevant product. In Amazing Automation, an article can be part of the website, while the separate article workflow handles draft preparation and publishing destinations. Choose the route that matches where the article needs to appear.
Save changes as drafts, check the preview and ask an owner or admin to publish the website when it is ready. Later draft edits stay separate from the published version. Make a final check on a phone, including every contact and purchase link. The current builder supports these content pages; inquiry forms and a built in customer checkout are separate work to plan.
- Check names, prices, address and opening hours.
- Give each page a specific title and description.
- Open every link and inspect the mobile preview.